…to a growing tree
I started Our Swiss Business only based on my passion to help others, not on a solid business model. I created an online community and I organized the first brainstorming events in Bern and Zurich. These meetups clearly showed me that I was on the right track: many women needed and appreciated what I was offering.
Gradually, I learnt what I had to do to transform my passion-based initiative into a real business and earn a living out of it. The learning curve was rather steep: I tried different business models and finally identified the right one for me, I refined my communication to be in line with my personality and attract my ideal clients, I learnt online marketing tools and ways to increase my visibility, and I looked for the right balance between what I like doing and what works. I could have never done this alone: I learnt from other entrepreneurs and was supported and encouraged by a few Our Swiss Business community members. As a result, not only my business grew, but I also decided to transfer all the business knowledge that I have been acquiring to my community members.
Hence, beyond facilitating brainstorming events, I started to coach women, either 1-1 or in small groups, on how to find a high potential business idea in line with their personality, how to create a successful business from a passion or a fuzzy idea, how to get visible in a crowded world, how to attract the right clients, etc. Many other plans for the future are impatiently sitting in my mind, just waiting to be realized.
Now, I am happy: I am doing what I love and I am making the money I deserve for my hard work. Finally, I am fully using my potential… and I am ready to help you fully using yours.