My second mistake in business: overthinking

Did you miss the beginning of this story and my mistake n. 1? Here you can read about it.

Today the story continues….

I had so many business ideas in that period. And what was I doing with them? I was just thinking about them. I still remember how many nights I spent considering all the implementation details, all the problems and possible solutions, all the pros and cons of each idea.

MISTAKE N. 2: overthinking

What was the result of all this thinking? A massive confusion in my head (made bigger by insomnia). During the day, I couldn’t even remember most of what I had thought about at night, so I was incapable of coming up with a clear verdict about whether a specific idea was worth pursuing or not. Maybe the biggest problem was that I didn’t know how I was supposed to analyze my ideas in an objective way. I didn’t know how to understand whether an idea: 1. Was suitable to me/could make me happy; and 2. Had success potential. So, I kept killing my ideas, after coming each time to the same conclusions: either I wasn’t capable of or passionate enough for implementing them, or they weren’t good enough to be successful. However, this was not the result of an objective assessment, but of a totally unhealthy overthinking.

How much did this mistake cost me?

First, nervousness and irritability. The realization that I wasn’t doing anything with my ideas and that I was just going in circles made me feel really frustrated.

Second, time wasted, as a couple of those ideas were actually good ones (now I can tell)! I could have acted on them, started earlier with another business, and maybe have at least two different businesses at this time, instead of one.

What should I have done instead?
I should have taken these ideas out of my head and found a way to analyze them objectively, with the support of someone else – either a sparring partner or a group of fellows. I should have investigated the possible tools available to understand whether an idea could be good for me and could be successful, and how to choose among different ideas. Bringing clarity in my head during the day would have made me sleep like a baby and take action at least one year in advance!

(Remembering my awful, sleepless nights, I recently decided to do what I should have done years ago, but not to help myself (too late for that), but others experiencing the same issues. I came up with three tools that I now use extensively in training and coaching, because they are simple and effective.)

What can you do?

You have three options:

  1. You can do your homework and start investigating the possible tools and approaches to analyze business ideas, choose/adapt the ones you prefer, and then apply them to yourself and your own ideas. If you choose this way, I warmly suggest that you look for a buddy or a group of people, who can help you with the analysis. You cannot be too objective in judging your own ideas. If you don’t know where to find these people, the Women’s Circle of Business Dreamers Switzerland is an easy, free option for you. The only condition is that you have to be ready to share your ideas and questions online.
  2. If you are free on January 19 and you can be in Zurich, you can participate in a workshop + brainstorming, designed to help you get your ideas out of your head, analyze them with my guidance, discuss your specific questions and challenges with a small group of like-minded women, and come up with an objective assessment. If you conclude that your idea (or one of your ideas) is worth pursuing, you will even be able to go back home with your first business model. The beauty of this half day of intensive work is that you will be in a safe environment, where sharing your thoughts, asking questions, and receiving feedback will be very easy. My promise is that in just 3 hours you will get very far. So, if you are frustrated because you are NOT DOING ANYTHING with your ideas (beyond thinking about them), learn more about this workshop and listen to a few people, who have worked with an online version of it last year. By the way, if you are lucky, you can win a free ticket to this workshop! The best thing to do is to buy your ticket today (so you won’t miss the early bird discount) and then participate in the competition. If you win, we will refund you the ticket price.
  3. If you prefer to work on your ideas with the help of a business coach, I suggest you to choose your coach very carefully (I will soon write about my own mistake in choosing my coach). So, please get in touch with 3-4 people, talk to them, and choose the one that is “right for you”. If you would like to talk to me to understand whether I could be “the right one” for you, get in touch and ask for a free 30-min discovery call!

See you soon with mistake n. 3 (when I finally decided what I wanted to do:-)! If you don’t want to miss it, sign-up to Our Swiss Business.


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