Many people think, at least once in their life, they could start a business. Very few actually do it. There are many reasons why this happens, but the most important one is FEAR. People fear they cannot come up with a successful idea, or they are afraid of taking risks, or they are unsure about setting up a business with no experience, etc. We give you five reasons why we believe you should not be afraid. The following is inspired by the book Start Your Own Business, Fifth Edition“, published by Entrepreneur Press.

 1. Starting a new business doesn’t mean having a brilliant idea that nobody has had before

Do you think you cannot start a business because you have no brilliant ideas? Don’t worry. Most successful businesses are not innovative, but simply respond to a need. If there are 50 coiffures in your city, but none in your quartier, opening a coiffure shop in front of your house is likely to be a successful business.

 2. Starting a business is not rocket science

If you have no experience and you don’t know what you need to do to start your business, just write down a list with what you think it’s relevant. Then consider one row at a time and look for information. You can surf in internet, call offices, use the socials to ask people who might know the answer, or may put you in contact with the right people… Starting a business is a common sense process, it is just a matter of finding information and acting accordingly.

 3. People who try to dissuade you are not necessarily right

When you think you have a good business idea, talking to your friends and relatives about it is a good way of finding out whether it may work or how you may improve it. However, many people may look sceptic or may even try to dissuade you: your mom may say it’s too risky, your best friend may tell you she would never use the service you are proposing, etc. Before feeling discouraged, ask yourself if this person might love you too much to let you take any risks, envy your courage, or be completely different from the typical client that your business will address.

 4. If something doesn’t go according to your plans, it does not mean you will fail

If you are a conscious entrepreneur, you will analyse all aspects of your business and evaluate the risks (e.g. through a business plan) before taking off. Yet, it would be very surprising if everything happened exactly the way you imagined it. You will most likely find obstacles on your way and realize that you can’t stick to your plans. However, your plans are just… plans. Even for big obstacles, you can find a way around. Do you want to build original sport equipment, but banks do not give you a loan? Build 2 pieces at a time, sell them and reinvest the capital! It may take longer, but it can work!

 5. And even if you fail, it is not the end of the world

Closing a business after a few months is not a catastrophe. First, you are not alone: in Switzerland, about 50% of new businesses close within 6 months. Second, unless you decide to use all the savings in your pension funds as seed investment for your business (please don’t!), everything you may lose is some time and some money. Just make sure in the planning phase that, if things don’t go the way to hope, you won’t lose too much money or too much time and go for it. Failures are great ways to make some experience about what works, what doesn’t and why. Capitalize on this precious information and start over again!


If you are a woman and live in Switzerland, there is one additional important reason why you should not be afraid of starting a new business: you can count on the help and the brilliant minds of many other women like you.

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Newsletter 02.03.2016

Dear Businesswomen-to-be,

Today we celebrate the first month since Our Swiss Business went online (02.02.2016)!! I am happy about what we have achieved thus far and I would like to thank you for contributing to it.

The biggest effort in this first phase is spreading the word out there about Our Swiss Business and reaching some of the hundreds/thousands of women in Switzerland, who have the potential of becoming brilliant businesswomen, despite, in many cases, having never thought about it before. Only with a “critical mass” of registered, motivated women we can organize successful brainstorming events and offer you the opportunity of finding the right business partner(s).

This is why we have lined up a series of events, to inform and motivate women like you. You are invited to any of these; just let me know by replying to this email, which one you would like to attend. Please invite your friends as well!!


31.03.2016, Bern

Become A Smiler:-) Take Action!

Please register before 20.03.2016 by replying to this email.


10.04.2016, Zürich

Women’s Expo Switzerland 2016

If you would like to visit the Expo, meet us and be inspired by many businesswomen from all over Switzerland, get your free ticket here

IMPORTANT: is any of you willing to help me out during the expo? Two / three people are better than one to network efficiently!! (I have just ordered nice T-Shirts and caps with our logoJ)


09.06.2016, Zürich

Event (title TBC) hosted by the American Women’s Club of Zurich and organized by the Professional American Women Zurich. Small entrance fee TBD.

If you would like to participate, send me an email and I will ask the organizers to save a seat for you.


Moreover, we are working to build partnerships with other companies/organizations/associations devoted to helping women develop themselves professionally. In this way, we aim at reaching a bigger audience and offering more and better services to all of you, by collaborating with others instead of starting from scratch.

We are currently in touch with www.womenbiz.ch, the Professional American Women Zurich, the Professional Women Group of Zurich, and others… I will let you know what we are up to in the next newsletter…

Do you know of any groups/associations/organizations all over Switzerland we may benefit from contacting? Please let me know!


Thanks again for your interest in Our Swiss Business and I am looking forward to hearing from you!