Brainstorming on business solutions (Zurich, 29.01.2017)

On Sunday, 29.01.2017 the third Our Swiss Business brainstorming event took place in Zurich. The three participants (2 from Italy, one from the UK) were at the initial stages of business development: either working towards business launch, or trying to get to the “next level” with their business after one or two years.

Why did Alessandra, Ilaria and Patricia register to the event?

Alessandra: “I joined the workshop to network with other aspiring entrepreneurs and obtain advice to determine the direction of my own business”

Ilaria: “To get more ideas on improving/boosting my business”

Patricia: “I decided to participate as I knew I needed ideas on how to market my business better”.


How did the half-day go?

This time the format was a bit different: less participants, more focused discussion on each single business case. We had three overarching topics: marketing (how to get more clients), website development / improvement, and business mindset/motivation.

As it often happens when you try a new way of doing things, something worked well, while something could have worked better.

In particular, I had taken the decision to be less stringent on time management, compared to past events with more participants. I wanted to allow more freedom to participants to express themselves and their business challenges without someone continuously looking at the watch. This definitely had some positive effects.

These are Alessandra’s words:  “We shared our fears of what may hold us back and pushed each other to take our business to the next level by discussing ideas and sharing constructive criticism”.

This choice also had some drawbacks: the end of the half-day arrived too quickly, before we were able to cover all items that were in the agenda. For example, we did not get to the discussion on Ilaria’s website (we spent a lot of energy on marketing and in particular the concept of “sales funnel”) and we did not have a group brainstorming on alternative marketing strategies for Patricia (as we used most of the time discussing how she could improve her website). Given the time pressure, I also forgot to take pictures and this is the reason why you don’t see any in this post!

My lessons learned?

  1. Too many items on the agenda
  2. Being stringent on time management has more advantages than disadvantages


How did participants feel at the end of the day?

Alessandra: “I spent the day together with inspiring women who are in the process to expand their businesses and were eager to help with mine. I left feeling more focused and determined to make it work.”

Patricia: “Although there was not a lot of time spent on marketing strategies, I definitely gained. I now realize I need to increase my prices and not be afraid to do so. I was thankful for the insight from the three mothers attending and know what specifically to work on regarding the wording of my website to attract the right clients”.

Ilaria: [what I liked the most]: “1. Sharing ideas with participants; 2. Encouragement on my business; 3. Positive approach; 4. Ideas on using socials (Facebook)”

Gretel (yes, I was a participant myself): “I loved seeing the three ladies gradually getting more focused, motivated and energized. I also loved seeing them so eager to support each other. Personally, I gained a lot of valuable feedback on this new format and I now know what I can do better next time”




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